Guidelines
What
These guidelines outline the general rules when using Riverside County Human Resources brand assets. Consistent use of these assets helps people easily recognize references to RCHR and protect the brand.
Do's
Keep enough space around RC1HR brand assets to keep them clear and uncluttered
Maintain the shape and proportion of each of RC1HR brand assets and reproduce assets at a legible size.
Don'ts
Modify brand assets in any way, such as by changing the design or color.
Any combination or part of RC1HR brand with your name, marks or generic terms.
Alter the proportions or spatial relationships of the logo or its parts (icon and nameplate)
Use the logo in outline form
Add an outline to the logo
Distort, skew, morph or italicize the logo
A subtle shadow effect on the logo is acceptable as long as it increases the legibility of the logo.
Avoid dark, harsh shadows as they can have the effect of changing the logo design
Use artificial dimensional effects (such as making the logo three-dimensional or using the digital embossing effect). Having the logo actually embossed is acceptable but using artificial dimensional effects can reduce the legibility of the logo and change the logo design.
Use the icon as a stand-alone image. It must be used in combination with the nameplate, as directed
Make a pattern or decorative device out of the logo or its parts (icon or nameplate)
Use any part of the logo or its styling as the basis for another design
Make sure there is enough contrast between the logo and any background it is against to ensure proper legibility
Avoid busy, complex backgrounds that interfere with legibility
Use a logo unless it is in perfect condition (no jagged edges, blurriness, missing parts).
Typefaces & Colors
Primary Typefaces
Bourbon Grotesque - ABCDEFGHIJKLMNOPQRSTUVWYX
Proxima Nova - ABCDEFGHIJKLMNOPQRSTUVWYX
Secondary Typefaces
Arial - ABCDEFGHIJKLMNOPQRSTUVWYX
Times - ABCDEFGHIJKLMNOPQRSTUVWYX
Primary Color
Color Hexadecimal Value CMYK RGB Navy Blue 333366 C: 93 M: 90 Y: 31 K: 20 R.51 G.51 B.102 Gold CC9933 C: 20 M: 40 Y: 96 K: 2 R.220 G.165 B.54
Secondary Color
Color Hexadecimal Value CMYK RGB White FFFFFF C: 0 M: 0 Y: 0 K: 0 R.100 G.100 B.100 Black 000000 R.0 G.0 B.0 R.80 G.60 B.20 Royal Blue 0156A0 C: 99 M: 73 Y: 5 K: 0 R.1 G.86 B.160